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Marketing Automation Specialist – Salesforce Marketing Cloud

Touchpoint Resource Ltd
Published
2 June 2020
Location
London, United Kingdom
Category
Job Type
Employer Type
Digital Consultancy / Agency, Technology Company
Industry
Marketing & PR
Base Salary
£55,000 - £65,000
Work Hours
Office hours

Description

We are currently looking for x2 Marketing Automation Specialists with specific, expert level knowledge of Salesforce Marketing Cloud experience to join a fantastic London based team.

 

The team is responsible for creating, deploying and monitoring complex campaigns on behalf of well known international clients, and as such we need the successful candidate to possess demonstrable experience of holding a similar position. In addition, it is expected that you will be competent in handling and manipulating data using SQL.

 

Whilst deployment plays a significant part of the role, we are hoping to secure senior level talent for this position, someone who has the ability to help shape our client’s Salesforce Marketing Cloud offerings to newer clients.

 

Responsibilities:

  • Undertake data segmentations and data analysis tasks
  • Build, develop and maintain customer journeys
  • Email campaign setup and execution
  • Communicate directly with other departments to ensure that expectations are managed accordingly, are met and be able to proactively provide solutions to any issues that may arise
  • Liaise with the internal teams to ensure that data and HTML content will work together seamlessly
  • Set up, quality check and amend HTML to ensure that content is fit for broadcast
  • Test, modify and ultimately handle and monitor the final broadcast.
  • Proactively address any technical issues. Be able to problem solve and provide solutions to these issues

To be considered, suitable applicants must have significant Salesforce Marketing Cloud experience, possess first class communication skills and have a proven ability to solve complex, tool specific challenges.

 

Required skills:

  • Expert level knowledge of Salesforce Marketing Cloud, including:
    • All aspects of Email Studio (Content creation / Segmentation)
    • Reporting suite
    • Experience using Journey Builder
  • CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing)
  • SQL experience

Our client offers fantastic opportunities for career development, personal and professional growth as well as the chance to help define new offerings to clients.

Apply now for an initial consultation.

Skills

- Expert level Salesforce Marketing Cloud experience, to include:
- All aspects of Email Studio (Content creation / Segmentation)
- Reporting suite
- Experience using Journey Builder
- Strong skills in data manipulation using SQL

Education Requirements

- Any Salesforce Marketing Cloud would be considered hugely advantageous, although not essential

Experience Requirements

3+ years experience working with Salesforce Marketing Cloud
Solid Marketing Automation experience

Responsibilities

- Undertake data segmentations and data analysis tasks
- Build, develop and maintain customer journeys
- Email campaign setup and execution
- Communicate directly with other departments to ensure that expectations are managed accordingly, are met and be able to proactively provide solutions to any issues that may arise
- Liaise with the internal teams to ensure that data and HTML content will work together seamlessly
- Set up, quality check and amend HTML to ensure that content is fit for broadcast
- Test, modify and ultimately handle and monitor the final broadcast.
- Proactively address any technical issues. Be able to problem solve and provide solutions to these issues

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