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Head of Growth Marketing (Digital)

Rapidly growing digital business
Published
06/06/2017
Location
Category
Job Type
Employer Type
Technology Company

Description

Job description

  • Head of Growth Marketing (Digital)
  • Based in Munich
  • Excellent financial package

We are looking for an exemplary Senior Growth Marketing Manager to be a part of our client’s rapidly growing digital startup business. This company has assembled a group of world-class business, product management, design, marketing and technology professionals with deep knowledge and experience in digital businesses and solutions.

You will still need to be hands-on, with responsibility for online marketing and customer acquisition strategy, execution, and optimization for a newly built corporate venture that provides a search/marketplace digital platform for materials. This will include all channels (i.e. SEO, SEM, Social Media, Mobile Marketing etc) in a highly data-driven environment.

Responsibilities

  • Drive and implement a multi-channel growth strategy, using the full spectrum of channels with focus on performance marketing principles and product needs, e.g. including SEO, SEM, DSPs, social paid and community/influencer development, email marketing, push notifications, traditional, mobile native and web, etc.
  • Work with product and design to provide expert perspective on market viability, viral hooks, and scale
  • Leverage personal network and knowledge of digital tools to drive competitive advantage
  • Define, execute, analyze, and optimize A/B and multi-variant tests with our venture teams
  • Convert insights into action - see customer acquisition process through from ideation to execution
  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
  • Contribute to vetting and building out our marketing tech stack partnerships – attribution, programmatic, analytics, social management
  • Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

Requirements

  • Minimum 5+ years experience managing and optimizing in a hands on performance marketing role in a startup and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business
  • A proven track record of success in scaling digital business through cross channel user acquisition and retention initiatives
  • A passion for building, bringing to market, and scaling digital products and services
  • Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
  • Experience scaling web based and native mobile products and services
  • Passion for data and analytics: being comfortable with using business intelligence tools such as Google Analytics, WebTrack, Adjust, Optimizely, Mixpanel
  • Startup experience is a plus, but everything around online companies is just fine
  • Preferably a mix of agency and client-side experience
  • Fluency in German & English

What we offer

  • The opportunity to gain relevant experiences in building companies with the world's leading companies
  • Small dynamic teams of highly qualified creative people working together on ventures across three continents and in diverse industries
  • A culture of excellence and respect that has repeatedly made us a top 100 employer

APPLY NOW FOR MORE INFORMATION!!

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If you would like to apply to be part of our team, please email Steve Thompson – MD, with a copy of your CV and the five most interesting things about you.

Address

German HQ: Mindspace, Friedrichstraße 68,
10117 Berlin, Germany

UK HQ: 3rd Floor, News Building,
3 London Bridge Street,
London, SE1 9SG, UK

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